My build & design toolkit
Framer
Figma
Where do people
get stuck?
You’re getting leads, but too few take the next step.
Maybe people enquire and then go quiet, or they visit the page without booking. Tell me where you’re seeing the drop-off. We’ll look at what the page can do to help.
You’re getting clients, but every enquiry takes time.
If you’re still explaining what’s included or sending the booking link one person at a time, we can give people those answers and a way to book before they speak to you.
What are you explaining
again and again?
What your programme includes. Who it’s for. How someone gets started.
Is this
for me?Make it clear who the offer is for.
Why
this offer?Explain what they get and how it helps.
Can I
trust this?Show relevant examples and real feedback.
What do I
do next?Make the action easy to find and understand.
Those conversations tell us what people need to understand. I want to know which answers belong on the page and which need a conversation with you. Then I design around that.
They shouldn’t need to figure out how to read your page.
Here’s how I think
through a page.
Each example shows a decision about what the visitor sees first and where they go next.
Lead Generation Funnel
Give the brand personality and next step a clear place.
We can start
with what you have.
A new funnel, a clearer version of your current page, or a design that’s ready to build. We’ll agree on what needs doing before we start.
A funnel
for your existing offer.
You have the offer, but no clear place to send someone who’s interested. I’ll work through the page flow with you, then design and build the agreed version.
Page flow / Offer presentation / Funnel designA better version
of what you have.
If people are getting stuck, send me what you have and tell me what you’re seeing. We’ll look at what needs to change and what can stay.
Existing funnels / Redesigns / Message clarityFrom design
to a working page.
I build the agreed design, check it on mobile, and test the buttons and forms included in the project.
Funnel building / Mobile layouts / Page checksFirst the flow.
Then the build.
You tell me how people find you and what they usually ask before they’re ready to book or buy. We’ll decide what the page needs to cover. I’ll design and build it, then check it on mobile and test the buttons and forms we agreed on.
- 01Understand
Look at what you have.
Tell me about your offer, how people find you, and what happens when they enquire. I’d also like to know which parts you keep handling yourself.
- 02Find the direction
Work out what the funnel needs to do.
We agree on what visitors need to understand and the next step we want the funnel to support.
- 03Make it real
Design and build it.
I design the page around that flow, get your feedback, and build the agreed direction.
- 04Walk it through
Check it like a visitor.
I go through the mobile layout, buttons and forms included in the project before handover.
Good work.
In their words.
His attention to detail was five stars.
That was an amazing redesign. Your work is very good.
Professional, reliable and went out of his way to accommodate our team!
What happens after
someone gets interested?
Hey, I’m KC. I design and build funnels for coaches and online business owners.
When we talk, I want to understand how people find you, what they ask, and what you have to do before they’re ready to move forward. That gives us somewhere useful to start.
We’ll work out what the funnel needs to do. Then I’ll design and build it.
A few things
you might ask.
Can we work with the funnel I already have?
Yes. Send me the link and tell me what you want visitors to do. We’ll look at what’s worth keeping and what needs to change.
Couldn’t I build this with AI?
Yes. If you’re happy to handle the content, design and setup yourself, AI may be enough.
If you’d rather hand that work over, I’ll work through the funnel with you, design and build it, and check it before handover. You provide the business context and approve the direction.
What if I’m already getting clients?
Tell me what you’d like the funnel to do that it isn’t doing now. It might be explaining the offer before a call or making the application process easier. We don’t have to treat getting more leads as the goal.
What do you need from me?
Your offer, audience, and existing content. That includes copy, brand assets, and real testimonials. We’ll agree on anything that still needs preparing.
How long does a project take?
It depends on the page and what’s ready. We’ll agree on scope and timing before the build.
Want another
pair of eyes on
your funnel?
Send me your funnel link and tell me what you’d like to change. If you don’t have a funnel yet, tell me how people become clients now. We can work out where to start.
Tell me about your funnel